diff --git a/Makefile b/Makefile
index baf00b5..758aade 100644
--- a/Makefile
+++ b/Makefile
@@ -130,7 +130,7 @@ rpm: $(TARFILE) $(NODE_CACHE) $(SPEC)
 # build a VM with locally built distro pkgs installed
 # disable networking, VM images have mock/pbuilder with the common build dependencies pre-installed
 $(VM_IMAGE): $(TARFILE) $(NODE_CACHE) bots
-	bots/image-customize --verbose --no-network --fresh \
+	bots/image-customize --no-network --fresh \
 		--upload $(NODE_CACHE):/var/tmp/ --build $(TARFILE) \
 		--script $(CURDIR)/test/vm.install $(TEST_OS)